Changing Environment in business

The business environment is constantly changing. The only way one can effectively deal with its constant changes is to have a good communication framework in the company.
The business is no more performed in a traditional way, now it is more dynamic and globalization is more strongly encouraged. The Decline of barriers among nations, liberalization of trade and the technological changes that have taken place make it much easier for globalization to emerge. Now companies specialize in their core competencies and outsource what remains or they merge to integrate their suppliers into their own organization. It is very tough in today’s world not to keep up with the changes taking place in business. To compete in such an environment, one has to first recognize the changes taking place in the environment and short term observations is not going to be of any help if the bigger picture is not taken into consideration. The growth of technological changes has increased uncertainty for business. Hence one needs to keep themselves updated. Second, companies must not compromise their values and beliefs in order to fit into the new environment. Third, one should always think of all the pros and cons when entering into a new segment. Lastly, Communication must be closely linked to the company’s vision and strategy through their structure.

http://upetd.up.ac.za/thesis/available/etd-10232001-152437/unrestricted/03chapter3.pdf
In the above mentioned link the author mentions what is meant by a change, the different types of changes as observed by several people. He talks about the phases one can adopt in handling change. How one can resist change. He also discusses the changing business environment
http://findarticles.com/p/articles/mi_m1076/is_1_41/ai_53889737
This above article gives an overview of the environment and the importance and necessity of learning to adapt oneself to it and to learn to deal with it in an effective manner which would turn out profitable.

Now many companies irrespective of large or small adapt themselves efficiently with the changing environment. When I was working with Emc Data Storage Systems, I noticed that the people working in the company always were keener to work on new features or programs and always welcomed new changes heartily and made sure they were in par with the latest emerging technologies. There was no place for any sort of procrastination among the teams. From my experience, I learnt that Changes is not something which is readily accepted by anyone, the person who conquered this fear would certainly emerge out a winner.